Maven Decoration - R.B Agency

SERVICES:

Social Media
Branding
Production
Content Creation

Industry:

Interior Design

The Challenge:

Maven had the substance of a premium brand: 150+ luxury projects, a 98% client satisfaction rate, and a full design-and-build offer. Its digital presence did not show it.

Low engagement. Facebook, its main platform, had about 1.5K followers and limited interaction. Instagram had only 56 followers and very low engagement.
No visual system. Content was inconsistent, with no clear layout style or content direction.

Missing proof. There were almost no before/after, behind-the-scenes, or process-driven posts, which are the content that builds trust in a high-ticket purchase.
A slow website. An audit scored mobile performance at 34/100 and desktop at 57/100, which risks losing visitors before they ever see the work.
Competitors with bigger voices. Established fit-out companies had larger audiences, while the market was price-driven and open to imitation.

Our Approach:

1. Audit and market mapping. We began with a full situation analysis: platform performance, a website audit, a SWOT analysis, and a review of three direct competitors. The key finding was that competitors lean on portfolio-only content with little storytelling, which left room for Maven to own a more human, expertise-led voice.

2. Positioning around “design + build, indoors and out.” We positioned Maven as the trusted turnkey partner for discerning homeowners and businesses, and identified rooftops, gardens, and pools as an outdoor-luxury niche that competitors don’t unify under one offer.

3. A five-pillar strategy. Brand authority, digital-first demand generation, the outdoor luxury niche, trust and social proof, and partnership growth with architects, developers, and brokers.

4. A content system built for trust. Before/after reels, construction time-lapses, sketch-to-reality reveals, educational posts on materials and trends, and client walkthroughs, all delivered in an elegant, confident tone that is “never loud, always polished.”

5. A defined funnel. The journey runs from awareness through ads and SEO, to engagement through reels and lookbooks, to evaluation through portfolios and testimonials, to consultation through WhatsApp, and finally to post-project referrals. Each channel has a clear role: Instagram as the visual storefront, Facebook for trust-building, LinkedIn for B2B credibility, and WhatsApp for conversion.

Outcome:

Within just three months, our strategy is designed to take Maven from a quiet digital presence to a recognizable luxury brand. Maven’s Facebook audience, at around 1.5K followers today, is projected to double to more than 3K, while its Instagram account grows from 56 followers to over 1,200 as the new visual system and reel-led content take hold. Monthly reach is projected to pass 100K, with engagement rising from very low levels to a healthy 3-4%, driven by before/after transformations, construction time-lapses, and educational content that shows the craftsmanship behind each project. Most importantly for a high-value service, we project 15-25 qualified inquiries a month arriving through WhatsApp, along with a faster website that lifts mobile performance from 34/100 to above 70, so that new visitors stay long enough to see the work. The result is a Maven that looks as premium online as it is on site, and a feed that works as a steady source of project consultations.

Key Deliverables:

Digital marketing strategy (situation analysis, objectives, strategy, tactics, action plan, and control framework)
Competitor and website performance audit
Brand positioning statement and strategic pillars
Content pillars, content ideas, and tone of voice
Channel plan and sales funnel design
SEO and local visibility roadmap